Our Story
We have spent more than six decades perfecting one simple idea: that water, used the right way, can transform everyday oral health. Founded in 1962, we pioneered the water flosser category and have grown into the most trusted name in at-home oral care powered by water.
What began as a single breakthrough invention has become a complete family of clinically proven products — from countertop and cordless water flossers to sonic-fusion brushing systems and advanced electric toothbrushes. Throughout our history, we have stayed true to a single mission: making professional-level oral care accessible to every household.
A Legacy of Firsts
Our engineers have a long tradition of turning ambitious ideas into products the world had never seen before. Time and again, we have introduced new-to-the-world devices that redefined what people expect from their daily routine. That spirit of innovation is not a chapter in our past — it is the standard we hold ourselves to today.
Rooted in Science
Every product we release is built on clinical research, not marketing guesses. Our oral health claims are supported by clinical studies and data on file, and we work closely with dental professionals to ensure our designs reflect real-world needs. When we say a product helps improve gum health, we can show you how.
Our Philosophy
We believe oral care should be effective, gentle, and genuinely easy to fit into a busy life. Brushing alone leaves behind what matters most — the plaque and debris between teeth and below the gumline. Our water-based technology reaches those spaces with a comfort and thoroughness that string floss often cannot match.
What We Stand For
- Clinical Credibility: We let research and dental professionals speak for our results.
- Honest Engineering: Every feature exists to solve a real problem, not to pad a spec sheet.
- Everyday Wellness: Good oral health is foundational to overall health, and everyone deserves access to it.
- Lasting Trust: We build products meant to perform for years, backed by real support.
Our Promise to You
When you choose our products, you are choosing more than a device. You are choosing a partner in your health.
- Proven Performance: Clinically shown to help improve gum health and reduce bleeding when used as directed.
- Transparent Claims: We publish what our products can and cannot do, with the science to back it up.
- Accessible Pricing: Premium oral care should not require a premium budget.
- Global Delivery: Free worldwide shipping on every order, with duties covered by us.
- Real Support: Friendly help whenever you need it, through our Contact page.
Our Technology
Our water flossers use a targeted stream of pulsating water to clean between teeth and below the gumline — areas where brushing and traditional floss often fall short.
How It Works
- Pulsating Pressure: A gentle, rhythmic stream massages and cleanses gum pockets.
- Adjustable Intensity: Multiple pressure settings accommodate sensitive mouths and seasoned users alike.
- Specialized Tips: Interchangeable tips target specific needs, from implants and braces to periodontal pockets.
- Reservoir Design: Generous water capacity supports a full routine without constant refills.
The Products We Offer
- Countertop Water Flossers: Maximum power and advanced features for the whole family.
- Cordless Water Flossers: Compact, travel-ready cleaning for life on the move.
- Sonic-Fusion Systems: Brush and water floss in one seamless step.
- Complete Care Bundles: Customizable combinations of flosser and electric toothbrush.
- Electric Toothbrushes: Precision cleaning for hard-to-reach areas.
- Tips & Accessories: Replacement tips, brush heads, and the essentials that keep your routine running.
Join Our Journey
Healthy smiles start with small, consistent habits — and the right tools make those habits effortless. Explore our products, learn about the science behind them, and discover the difference water can make in your daily routine.